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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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7 steps to find your most profitable keywords

7 steps to find your most profitable keywords

Keywords what a big headache! Here're some tricks and a little secret to find your most rewarding ones.

Tracking Facebook likes with Google Analytics, the real solution!

How to monior Facebook interaction of your customers and analyze their impact on your conversions

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Milano Design Week 2017, Design Districts

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

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Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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My reviews on the subject...

Really well written, by one of the Google Analytics creators, Advanced Web Metrics with Google Analytics is a complete guids on the web analysis topic.

Do you have to build a landing page? Which are the best strategies? How to get the resources? Hot to measure the success and the ROI? Landing Page Optimization is the book to read, but I warn you that being this book a complete reference, sometimes especially when it comes to statistics, it becomes a little bit "hard" to read.

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Google Tag Manager: stop sinking into scripts

Here it is! The nightmare of managing all your Google scripts/tags is over.
Do you have to spread over thousands of pages your AdWords conversion tags, Analytics goal tags, campaign tracking scripts, etc.?
You know what I'm talking about: injecting code, conditional JavaScript, custom tags in many different pages is really error prone, but here comes the solution from Google: Google Tag Manager.
Using the free Google Tag Manager tool, you have just to put ONE tag into each page, the SAME tag for every page.
Next you can handle all your tags with the centralized Google tool, your pages will pick them up from Google servers; yes, no more updates to your pages.
Take a look at the introductory video.

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