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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Taco Bell, breakfast in a George Orwell's world
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Taco Bell, breakfast in a George Orwell's world

Superb graphics for the Taco Bell advertising campaign, inspired by a Cold War world, where all breakfasts are equal.

Photoshop CS6 beta is here!

The new Photoshop CS6 beta has been published, with many new interesting features.

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Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.

Can engineering industry sponsor art without going off topic?

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Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

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Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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My reviews on the subject...

The Copy Book is a historical collection of the most interesting and most famous copywriting works, an inspirational big book that I consult with pleasure.

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IBM, il video più piccolo del mondo

Published on 3/25/2014
IBM, il video più piccolo del mondo

IBM produce il più piccolo video del mondo... non intendo corto o di dimensioni minuscole, ma dove vengono usati gli elementi più piccoli, più piccoli di così non si può! Si tratta di un'animazione che usa gli atomi... incredibile!

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