Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Do others know who you are? Design your corporate identity
  • HomeHome
  • About UsAbout Us
  • ContactsContacts


Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano
Go to the blog summaryGo to the blog summary

You may be interested in

Case study: IED Open Day, building a font by hand... literally

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

NexusFont: managing fonts... for free

Everyone someday find herself in the position of finding the best font that fits for a particular text, logo or editorial project.

Last published

A simple but effective SEO strategy: the middleman

A simple but effective SEO strategy: the middleman

Get excellent results in a short time using this SEO trick. Lern how to quickly apply the middleman technique and have many new web pages indexed.

[FREE download] Keywords Mixer: long tail keywords made easy

There's a basic implementation inside Google AdWords Editor, but this tool will give you more control over permutations and long tail keywords.

Most popular

Milano Design Week 2017, Design Districts

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Editor's pick

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

Stay informed on digital strategies

Take a look at the last published articles
RSS feed

Differenze tra Arial ed Helvetica

Source: Stephen Elliget
Published on 3/9/2012
Categories: Visual Communication

Presentiamo questo breve video che esplora le differenze tra i caratteri Arial ed Helvetica.

Helvetica è dei font più famosi al mondo, soprattutto per l'efficenza con cui si adatta a qualsiasi messaggio tipografico. La versione originale fu progettata da Max Miedinger nel 1957 per Haas'sche Schriftgiesserei in Svizzera. Nel 1960 il nome fu cambiato in Helvetica (Svizzera in Latino).

Nel 1983 D. Stempel AG ridisegna il font Helvetica e crea il Neue Helvetica con il fine di apportare dei miglioramenti alla leggibilità, alla punteggiatura ed alla spaziatura dei numeri.
Entrambe le famiglie Helvetica sono preinstallate sui computer Apple.

I PC Windows invece non hanno l'Helvetica, ma il font sostitutivo Arial.
Il carattere è stato creato nel 1982 da Robin Nicholas e Patricia Saunders per la Monotype Typography.
E' un font molto versatile che può essere usato sia per i testi stampati che per i testi video, dove in effetti dà il massimo; fu progettato infatti affinché le variazioni nella forma e nella spaziatura permettessero una maggiore leggibilità sullo schermo nelle varie risoluzioni.

You are the reader number 5,621.


Creative Commons License

Photographies, videos, graphics and texts by Idea R are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Previous article

Previous article

Case study: branding Idea R

Next article

IBM, Apple and Microsoft: a semiotics analysis

Next article
  • Visual Communication, Art DirectionVisual Communication, Art Direction
  • Apps, Cloud, Mobile, Software DesignApps, Cloud, Mobile, Software Design
  • Digital StrategiesDigital Strategies
  • BlogBlog
Touching finger
RSS feed

Scroll to top