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Tracciare i like di Facebook con Google Analytics, la vera soluzione!

Published on 10/28/2012
Last update 3/28/2013
Categories: Web Analytics
Tracciare i like di Facebook con Google Analytics, la vera soluzione!

Le interazioni sociale dei vostri clienti sono molto importanti per analizzare il loro impatto nelle vostre conversioni.
Leggendo la guida ufficiale degli sviluppatori di Google Analytics, la soluzione sembrerebbe essere quella di usare il codice seguente:

<div id="fb-root"></div>
<script>
    window.fbAsyncInit = function()
    {
        // init the FB JS SDK
        FB.init(
        {
            appId : 'YOUR_APP_ID',
            channelUrl : '//WWW.YOUR_DOMAIN.COM',
            status : true,
            cookie : true,
            xfbml : true
        });

        // Add event subscripion here
        FB.Event.subscribe('edge.create', function (targetUrl)
        {
            _gaq.push(['_trackSocial','facebook', 'like', targetUrl]);
        });
    };

    // Load the SDK's source Asynchronously
    (function(d)
    {
        var js, id = 'facebook-jssdk', ref = d.getElementsByTagName('script')[0];
        if (d.getElementById(id)) {return;}
        js = d.createElement('script'); js.id = id; js.async = true;
        js.src = "//connect.facebook.net/en_US/all.js";
        ref.parentNode.insertBefore(js, ref);
    }(document));
</script>

Se invece si vuole aggiungere l'event handler a runtime, la soluzione corretta è quella di usare l'evento window.fbAsyncInit per aggiungere in coda all'inizializzazione dell'SDK la sottoscrizione all'evento "mi piace".
Nel codice seguente ho usato jQuery per sottoscrivere l'evento dopo l'inizializzazione del DOM.

$ (function ()
{
    var exsistingFbAsyncInit = window.fbAsyncInit;
    if (exsistingFbAsyncInit == null)
        window.fbAsyncInit = function ()
        {
            FB.Event.subscribe('edge.create', function (targetUrl)
            {
                _gaq.push(['_trackSocial','facebook', 'like', targetUrl]);
            });
        };
    else
        window.fbAsyncInit = function ()
        {
            exsistingFbAsyncInit();
            FB.Event.subscribe('edge.create', function (targetUrl)
            {
                _gaq.push(['_trackSocial','facebook', 'like', targetUrl]);
            });
        };
})
;

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