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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Milano Design Week 2017, Design Districts

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Milano Design Week

Published on 4/19/2017
Categories: Visual Communication
Milano Design Week 2017, Design Districts
Let's walk around Ventura Lambrate and Tortona to discover the best creative minds and design trends. Get inspired by images captured in Fuorisalone at Milano Design Week 2017.

...read all the article.

Published on 4/19/2015
Categories: Visual Communication
Milano Design Week 2015, Design Districts
Let's walk around Ventura Lambrate ProjectsBrera Design District and Tortona Design Week to discover the best creative minds and design trends. Armed with camera and curiosity we'll explore the three areas crucial to the Fuorisalone at Milano Design Week 2015.

...read all the article.

Photographer: Igor De Ruitz
Published on 4/10/2014
Categories: Visual Communication
Milano Design Week 2014, Design Districts

Ventura Lambrate is celebrating its fifth anniversary by bringing in the district emerging designers and the students of the most important academies of the world. For six days the shops, garages and sheds expose the best ideas of 2014. If you want to discover the true creativity, the one of the low cost prototypes, but also the inventiveness that has nothing to envy to the big names, this is the place you need to visit in the Milano Design Week.

Tortona Around Design has consolidated as the nerve center of the Fuorisalone. The big names patrol the neighborhood and have now almost evicted the young creatives. Nevertheless, the sources of inspiration are many and ateliers are competing to see who will be able to anticipate needs, changes, evolutions in the market and society.

Let's take a walk in Milan to see the images of Fuorisalone 2014 that struck me most.

...read all the article.

Photographer: Igor De Ruitz
Published on 4/15/2013
Categories: Visual Communication
Milano Design Week 2013, Design Districts

When it comes to Milano Design Week, the Fuorisalone has now become the main stage.
Outside the institutional paths of the Salone del Mobile, it's on the Milan streets that you can experiment the innovative design. Surely it is less glossy, but looking in small boutiques, in converted garages and in the most unlikely spaces, you can find the real creativity.

Let's walk along the streets of Milan to explore the districts dedicated to design and let's collect in a photo gallery the most interesting objects.

...read all the article.

Photographer: Igor De Ruitz
Published on 4/21/2012
Categories: Visual Communication
Milano Design Week 2012, Design Districts

Being in Milan these days means feeling the fresh air that envelops creativeness.
Despite the institutional event is the Salone del Mobile in Milan Rho Fair, it is the city streets that we live innovation: entire neighborhoods transformed into workshops and showcases on international design.

The Fuorisalone has become so well known that the big manufacturers aspire to attend more in the city area (see Porta Genova or Brera) rather than at the fair. There is still room for the young creative independents that rent disused garages or old warehouses to exhibit their works, for example in the Lambrate area.

...read all the article.

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