When it comes to Milano Design Week, the
Fuorisalone has now become the main stage.
Outside the institutional paths of the Salone del
Mobile, it's on the Milan streets that you can experiment the innovative
design. Surely it is less glossy, but looking in small boutiques, in converted
garages and in the most unlikely spaces, you can find the real creativity.
In the area of Tortona,
the most famous space is made available by Superstudio Piu,
but be careful do not stop at appearances: illuminated by spotlights, within the
enormous photographic studios there are the major brands, but it is the basement
that you have to explore. In the cramped basement, under the low roof you'll
find the young designers, the ones who could never afford the rooms reserved for
the Hyundai, but that has nothing to envy in terms of inventiveness and
I found it very interesting Officine Creative Ansaldo, which
housed among others a section on Chinese design.
To think outside the box you have to delve into the streets, into the old
garages and find the box provided to design schools from all over the world: I
found beautiful creations in an area dedicated to the youth of Singapore.
Brera Design District this year was dedicated to craft making and industrial
thinking. The industry has always been seen as the evolution of the artisan, the
ability to create mass production to reduce costs and bring the design to
everyone's home. Today this distinction is not so marked, indeed many of the
instruments, such as the design thinking or the international cooperation, can
give new life to crafts breaking down the borders. The exhibition dedicated to
Designjunction, the annual London showcase of some of the best
global design brands and smaller design labels, it was in this sense the space
more representative of this new way of thinking.