Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.
The Copy Book
is a historical collection of the most interesting and most famous copywriting
works, an inspirational big book that I consult with pleasure.
Ogilvy creates a campaign to promote the new eco-friendly Coca Cola bottles.
We like the minimal graphics based on optical effects ... some are not so original, but the message comes through loud and clear.
What do you think?
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