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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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The Copy Book is a historical collection of the most interesting and most famous copywriting works, an inspirational big book that I consult with pleasure.

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Coca Cola, plants make us happy

Source: Ogilvy & Mather
Published on 6/20/2014
Tags: Cool Hunting

Ogilvy creates a campaign to promote the new eco-friendly Coca Cola bottles.
We like the minimal graphics based on optical effects ... some are not so original, but the message comes through loud and clear. 

What do you think?

Coca Cola

Coca Cola

Coca Cola

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