Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.
The Copy Book
is a historical collection of the most interesting and most famous copywriting
works, an inspirational big book that I consult with pleasure.
The new advertising campaign for Taco Bell, created by Deutsch, USA, takes us into an Iron Curtain world, where breakfasts are always the same.
The reference to McDonald is very strong, the guardians are distressing clowns painted with fake smiles and the moat that protects Routine Republic is full of colorful plastic balls.
The video is beautiful, but what Ireally like is the graphic posters, vintage style from the Stalinist regime, but at the same time it manages to be very elegant.
Do you like it? Was I influenced by nostalgia for Orwell's 1984, and Brasil?
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