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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Milano Design Week 2017, Design Districts

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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How to design a FAKE B2C brand for a real B2B service

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

...read all the article.

Published on 4/9/2015
Taco Bell, breakfast in a George Orwell's world
Very beautiful advertising campaign for Taco Bell, effective video, but mostly we really like the graphics of the posters.

...read all the article.

Case study: TAV Engineering, experience design for B2B

Let's continue the case study started with the design of the brand, addressing the issue of advertising.
TAV Engineering is a company fully dedicated to after sales services on vacuum furnaces and heat treatment equipment.
This study is interesting because we'll see how it's possible to address in a creative and unconventional way, a B2B market (machinery for the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.

...read all the article.

Published on 4/30/2013
Wonderbra, advertising without clothes and without... models
In an era in which to advertise a product naked models are often used, even when they are far from being relevant, I propose you the counter-example par excellence.
Wonderbra, producer of the famous Push-Up, perhaps it would be among the few to have reason to use naked models in its posters. Let's see how the company is able to communicate funny and perfectly, often without any model.

...read all the article.

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