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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Poster

Tutorials, tips and tricks to design persuasive and creative billboards that capture the attention of your prospects.

Published on 12/20/2018
Categories: Advertising
Case study: advertising B2B maintenance

 A customer asked us to create an advertising billboard to promote maintenance services on vacuum furnaces.
The problem of maintenance services, in all commodity fields, is that customers tend to bet, they prefer to risk breaking the product and adjust it only if necessary, rather than performing regular preventive maintenance.

It is not easy to break this way of thinking, think of all the e-commerce sites that in the past have tried to sell you an extension to the warranty of the product you were buying: have you ever bought? I never.

Now let's see the creative phases, if you have the patience to read to the end, I will reveal a little secret and a serious mistake not to commit.

...read all the article.

Published on 2/26/2017
Categories: Advertising
How to design a FAKE B2C brand for a real B2B service

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

...read all the article.

Published on 11/4/2013
Categories: Advertising
Case study: TAV Engineering, experience design for B2B

Let's continue the case study started with the design of the brand, addressing the issue of advertising.
TAV Engineering is a company fully dedicated to after sales services on vacuum furnaces and heat treatment equipment.
This study is interesting because we'll see how it's possible to address in a creative and unconventional way, a B2B market (machinery for the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.

...read all the article.

Published on 4/30/2013
Categories: Advertising
Tags: Fashion, Poster
Wonderbra, advertising without clothes and without... models
In an era in which to advertise a product naked models are often used, even when they are far from being relevant, I propose you the counter-example par excellence.
Wonderbra, producer of the famous Push-Up, perhaps it would be among the few to have reason to use naked models in its posters. Let's see how the company is able to communicate funny and perfectly, often without any model.

...read all the article.

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