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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Corporate Identity

Tutorials, tips and tricks to design a corporate identity that respects the brand values of your company.

Published on 1/31/2013
Last update 12/13/2017
Categories: Visual Communication
Case study: branding and marketing for a magician

Like many magicians, Andrea Veronese has never had a real corporate identity, nor a web marketing strategy for the acquisition of contacts. 100% of the salaries come from word of mouth and an excellent professional reputation built over many years of activity in the field of magical entertainment.

We will proceed by designing a real brand, creating an effective identity on the web and activating a web marketing campaign. We will see in the final conclusions of this article, how this strategy have obtained results absolutely out of the ordinary.

...read all the article.

Published on 10/16/2013
Categories: Branding
Case study: TAV Engineering, branding for B2B services

Since 1999 TAV Engineering is fully dedicated to provide technical assistance and spare parts for vacuum furnaces of any type and any brand.
The high qualified staff designs ad-hoc solutions and plans the best strategy for vacuum furnace upgrades.

Dealing the company with after-sales services, we have created a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect: who's looking for technical support does not want automatic telephone responders, but she is looking for a human contact, to receive help, advice or just confirmations. This is why the letter "e" of TAVE is made with a character that, with its pronounced roundness and symmetry, recalls the shape of a smile.

...read all the article.

Published on 2/28/2013
Categories: Advertising
Case study: IED Open Day, building a font by hand... literally

IED (Istituto Europeo del Design) is an international network of training centers in the fields of Design, Fashion, Visual Communication and Management.
IED periodically organizes Open Days offering free educational activities that are commonly performed during the academic year, so that guests have the opportunity to attend the lessons that interest them.

For the communication campaign of the Open Day event, we wanted to manifest the diversity of the training offer, identifying the four areas of Design, Fashion, Visual Communication and Management.
Right from the start it was clear that we had to play with materials, we could not limit ourselves to a nice illustration: fashion is made of cloth, photo of paper, design of objects, etc.

...read all the article.

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