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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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My reviews on the subject...

Really well written, by one of the Google Analytics creators, Advanced Web Metrics with Google Analytics is a complete guids on the web analysis topic.

Do you have to build a landing page? Which are the best strategies? How to get the resources? Hot to measure the success and the ROI? Landing Page Optimization is the book to read, but I warn you that being this book a complete reference, sometimes especially when it comes to statistics, it becomes a little bit "hard" to read.

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Google Tag Manager: come non affogare negli script

Eccolo qui! L'incubo di gestire tutti i vostri script e tag di Google è finito.
Dovete distribuire su migliaia di pagine i vostri tag di conversione AdWords, i tag dei goal di Analytics, script per il tracking dei banner, ecc.?
Sapete cosa intendo: iniettare scriplet, codice JavaScript condizionale, tag personalizzati in molte pagine differenti è un processo che spesso causa molti errori, ma ecco arrivare la soluzione direttamente da Google: Google Tag Manager.
Usando lo strumento gratuito Google Tag Manager, potrete mettere SOLO UN tag all'interno di ogni pagina, lo STESSO tag per tutte le pagine.
Poi gestirete tutti i vostri tag con Google Tag Manager, saranno infatti le vostre pagine ad andare a prendersi i tag specifici da un server Google; sì, avete capito bene, non dovrete aggiornare mai più le pagine.
Date un'occhiata al video introduttivo.

See also

Web Analysis: off site/on site, qual è la migliore?

Le tecnologie atte a raccogliere informazioni sui visitatori di un sito Internet si dividono in due categorie: on site e off site. Quale la migliore?

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