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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Milano Design Week 2017, Design Districts

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Fashion

Published on 4/30/2013
Wonderbra, advertising without clothes and without... models
In an era in which to advertise a product naked models are often used, even when they are far from being relevant, I propose you the counter-example par excellence.
Wonderbra, producer of the famous Push-Up, perhaps it would be among the few to have reason to use naked models in its posters. Let's see how the company is able to communicate funny and perfectly, often without any model.

...read all the article.

Case study: IED Open Day, building a font by hand... literally

IED (Istituto Europeo del Design) is an international network of training centers in the fields of Design, Fashion, Visual Communication and Management.
IED periodically organizes Open Days offering free educational activities that are commonly performed during the academic year, so that guests have the opportunity to attend the lessons that interest them.

For the communication campaign of the Open Day event, we wanted to manifest the diversity of the training offer, identifying the four areas of Design, Fashion, Visual Communication and Management.
Right from the start it was clear that we had to play with materials, we could not limit ourselves to a nice illustration: fashion is made of cloth, photo of paper, design of objects, etc.

...read all the article.

Photographer: Igor De Ruitz
Published on 5/21/2012
Daniela Colzani Fashion Show: elegance and eroticism

They were in the hundreds to watch the Daniela Colzani fashion show, a young Brazilian specialized in Fashion Design in Milan and winner of the 2010 European competition "The Link", organized by the Sea exhibition Fashion in Cannes.

Special testimonial at Old Fashion Cafè in Milan could only be the compatriot Queen of Rio Carnival, Ana Paula Evangelista.

Daniela Colzani draws, cuts and sewes couture corsets carrying on a process of exaltation of the female figure. Thus she achieves the aesthetic ideals that define a world that seems far away, but that sometimes resurfaces to make us understand that certain parameters remain constant. Although in recent years anorexic models walked the runway, the "squeezed" and "stretched" are always in the everyday.

...read all the article.

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