Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Do your competitors are always ahead? - Raise your voice with web marketing!

Blog

Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano

Case study: IED Open Day, building a font by hand... literally

Published on 2/28/2013
Categories: Advertising
Case study: IED Open Day, building a font by hand... literally

IED (Istituto Europeo del Design) is an international network of training centers in the fields of Design, Fashion, Visual Communication and Management.
IED periodically organizes Open Days offering free educational activities that are commonly performed during the academic year, so that guests have the opportunity to attend the lessons that interest them.

For the communication campaign of the Open Day event, we wanted to manifest the diversity of the training offer, identifying the four areas of Design, Fashion, Visual Communication and Management.
Right from the start it was clear that we had to play with materials, we could not limit ourselves to a nice illustration: fashion is made of cloth, photo of paper, design of objects, etc. We therefore opted for a three-dimensional lettering, to build, photograph and make hyper realistic using postproduction. To learn more about this topic and to find many sources of inspiration, I recommend you The 3D Type Book.

The idea was to build the letters in a kind of materic origami, composed of elements of different types, different shape, different thicknesses and made of different materials (remember the concept of multidisciplinary?).
After having designed the individual letters we have printed them on paper, carefully numbering the pieces (would have been a puzzle otherwise). The paper sheets were then glued on rigid panels of different thickness and cut one by one.

Lettering

We have wrapped every single piece using a different material, carefully following our design.

Fashion

Did you like this article up to here?

Before you continue, follow us on our LinkedIn page pressing the button here below!
In this way, we'll be able to keep you updated on digital strategies not only with our posts, but also with the best articles that we collect around the web.

 

After having recreated the text (thanks to the numbering!), we glued it on a panel and photographed it in studio.

Studio photography

An intense photo editing was performed to correct defects in materials, but not too much, because we wanted to make explicit the fact that the words were real and not illustrated.

Photoretouch

Finally the whole thing was stuck in post-production on a background pattern specifically designed by Tommaso Cervone.

Layout

Did you like the development of this project?

Come to see all the images on Behance clicking on the button here below!
If you decide then to submit your appreciation to the project, you'll help us to to spread it over the network.

1/122/123/124/125/126/127/128/129/1210/1211/1212/12
Click on the image to see the next one
12/12

You are the reader number 61,387.

Comments

Previous article

Previous article

Tracking Facebook likes with Google Analytics, the real solution!

Next article

The World's Worst Website

Next article

Scroll to top