Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.
The Copy Book
is a historical collection of the most interesting and most famous copywriting
works, an inspirational big book that I consult with pleasure.
In an era in which to advertise a product naked models are often used, even
when they are far from being relevant, I propose you the counter-example par
Wonderbra, producer of the famous
Push-Up, perhaps it would be among the few to have reason to
use naked models in its posters. Let's see how the company is able to
communicate funny and perfectly, often without any model.
Some advertisements are immediate, for the others I'll give you a couple of
You are the reader number 18,437.
Photographies, videos, graphics and texts by
Idea R are licensed under a
Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Idea R S.n.c. by Igor De Ruitz & Sara Tonini -
VAT IT03671650244 -
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