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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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The Copy Book is a historical collection of the most interesting and most famous copywriting works, an inspirational big book that I consult with pleasure.

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Wonderbra, advertising without clothes and without... models

Published on 4/30/2013
Wonderbra, advertising without clothes and without... models

In an era in which to advertise a product naked models are often used, even when they are far from being relevant, I propose you the counter-example par excellence.
Wonderbra, producer of the famous Push-Up, perhaps it would be among the few to have reason to use naked models in its posters. Let's see how the company is able to communicate funny and perfectly, often without any model.

Some advertisements are immediate, for the others I'll give you a couple of seconds...

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