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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.

Can engineering industry sponsor art without going off topic?

How to design a page in an exhibition catalog of Biennale in Venice, for a customer who apparently has nothing to do with art.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Photo Retouch

Tutorials, tips and tricks on photo retouch.
Get the most out of the leading applications for photo post-production.

Published on 3/23/2012
Categories: Photography
The new Photoshop CS6 beta has been published, interesting are the features for lens distortion correction, the improved content-aware tools and the new crop, that at least is intuitive as the Photoshop Lightroom one.

...read all the article.

Photoshop CS6 beta is here!

Published on 12/23/2011
Categories: Photography
Reflections on the water with Photoshop

Here's a tutorial on how to obtain an image reflected on the water using Photoshop.

...read all the article.

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