Blog

Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Last published

Languages

Last published

Metalworking industry: how to multiply customers using only the website and zero advertising budget

Find out how to design a website for the metalworking industry, that will be a magnet for customers and able to triple your leads.

A simple but effective SEO strategy: the middleman

Get excellent results in a short time using this SEO trick. Lern how to quickly apply the middleman technique and have many new web pages indexed.

Stay informed on digital strategies

Take a look at the last published articles

Adobe Photoshop

Tutorials, tips and tricks on Adobe Photoshop.
Get the most out of the leading application for photo post-production.

How to design a FAKE B2C brand for a real B2B service

Author: Sara Tonini

Published on 2/26/2017

Categories: Advertising

Tags: Adobe Photoshop, Landing Page, Poster, Guerrilla Marketing, Packaging, Case Studies, Metalworking Industry

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

...read all the article.

Photoshop CS6 beta is here!

Author: Igor De Ruitz

Published on 3/23/2012

Categories: Photography

Tags: Adobe Photoshop, Cool Hunting, Photo Retouch

The new Photoshop CS6 beta has been published, interesting are the features for lens distortion correction, the improved content-aware tools and the new crop, that at least is intuitive as the Photoshop Lightroom one.

...read all the article.