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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

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Adobe Photoshop

How to design a FAKE B2C brand for a real B2B service

Author: Igor De Ruitz

Published on 2/26/2017

Categories: Advertising, Case Studies, Digital Strategies, Visual Communication, Web Marketing

Tags: Adobe Photoshop, Landing Page, Poster, Guerrilla Marketing, Magazine, Packaging

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

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Photoshop CS6 beta is here!

Author: Igor De Ruitz

Published on 3/23/2012

Categories: Photo Retouch, Visual Communication

Tags: Adobe Photoshop, Video, Cool Hunting

The new Photoshop CS6 beta has been published, interesting are the features for lens distortion correction, the improved content-aware tools and the new crop, that at least is intuitive as the Photoshop Lightroom one.

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