Idea R - Do your competitors are always ahead? - Raise your voice with web marketing!

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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Case study: advertising B2B maintenance

How is it difficult to advertise maintenance services in B2B? Let's explore this case study and discover secrets and most common mistakes.

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.

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Adobe Photoshop

Tutorials, tips and tricks on Adobe Photoshop.
Get the most out of the leading application for photo post-production.

How to design a FAKE B2C brand for a real B2B service

Author: Igor De Ruitz

Published on 2/26/2017

Categories: Advertising

Tags: Adobe Photoshop, Landing Page, Poster, Guerrilla Marketing, Packaging, Case Studies

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

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Photoshop CS6 beta is here!

Author: Igor De Ruitz

Published on 3/23/2012

Categories: Photography

Tags: Adobe Photoshop, Cool Hunting, Photo Retouch

The new Photoshop CS6 beta has been published, interesting are the features for lens distortion correction, the improved content-aware tools and the new crop, that at least is intuitive as the Photoshop Lightroom one.

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