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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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[FREE download] Keywords Mixer: long tail keywords made easy

[FREE download] Keywords Mixer: long tail keywords made easy

There's a basic implementation inside Google AdWords Editor, but this tool will give you more control over permutations and long tail keywords.

Case study: advertising B2B maintenance

How is it difficult to advertise maintenance services in B2B? Let's explore this case study and discover secrets and most common mistakes.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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Adobe Photoshop

Tutorials, tips and tricks on Adobe Photoshop.
Get the most out of the leading application for photo post-production.

Published on 2/26/2017
Categories: Advertising
Tags: Adobe Photoshop, Landing Page, Poster, Guerrilla Marketing, Packaging, Case Studies
How to design a FAKE B2C brand for a real B2B service

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

...read all the article.

Published on 3/23/2012
Categories: Photography
Tags: Adobe Photoshop, Cool Hunting, Photo Retouch
The new Photoshop CS6 beta has been published, interesting are the features for lens distortion correction, the improved content-aware tools and the new crop, that at least is intuitive as the Photoshop Lightroom one.

...read all the article.

Photoshop CS6 beta is here!

Published on 12/23/2011
Categories: Photography
Tags: Adobe Photoshop, Tutorials, Photo Retouch
Reflections on the water with Photoshop

Here's a tutorial on how to obtain an image reflected on the water using Photoshop.

...read all the article.

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