Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Plan your visual communication at 360°

Blog

Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano

Infrared CMS

Infrared CMS is a search engine optimized Content Management System. Write contents get them on SERP top positions automatically.

Published on 5/19/2014
Last update 5/22/2014
Categories: SEO
Lazy loading and the SEO problem, solved!

Lazy loading applied to a web page is an excellent technique when all contents aren't immediately visible and you want to speed up page rendering.
A perfect candidate for this method are image galleries with many items, only the first image is visible when the page loads, other images will be visible only if the user decides to browse them.
This technique sounds great, but has a big SEO problem: search engine crawlers does not execute scripts, they only analyze HTML markup, so all the code that renders images dynamically is totally ignored along with images and captions.

Here're four solutions and, as often happens, the best is the last one.

...read all the article.

Published on 3/28/2013
Categories: Social Media
How to dramatically increase social media LIKEs to your web site

In this article we're going to talk about content lockers, I'll give you the know-how to create one yourself and at the end you'll have the chance to download the JavaScript/jQuery sources and implement it rapidly.

Content lockers were born as an annoying tool for web marketing affiliations: in a nutshell, if you have a blog followed by a large audience, a franchisor might pay you to partially block contents until the reader performs an action, for example compiling a survey or subscribing to a business newsletter. It 'a hateful practice, but generates discete income for many bloggers.

What I propose you is a soft social media content locker, to use with caution and wisdom.

...read all the article.

Published on 10/28/2012
Last update 3/28/2013
Categories: Web Analytics
Tracking Facebook likes with Google Analytics, the real solution!

Social interaction of your customers are very important to analyze their impact on your conversions.
Reading the official Google Analytics developers guide, the solution seems easy but unfortunately the code doesn't work if you are correctly loading the Facebook SDK asynchronously, that's because may be the the SDK is still loading when you subscribe to the event.

...read all the article.

Scroll to top