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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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[Free eBook] 50+ tips for getting first on search engines and overtake the competition

[Free eBook] 50+ tips for getting first on search engines and overtake the competition

Do not miss this free ebook. Take advantage of a plurennial SEO experience and get tons of new visitors by improving your website optimization.
Metalworking industry: how to multiply customers using only the website and zero advertising budget

Metalworking industry: how to multiply customers using only the website and zero advertising budget

Find out how to design a website for the metalworking industry, that will be a magnet for customers and able to triple your leads.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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Author: Igor De Ruitz

Published on 10/28/2011
Categories: Web Design
JavaScript events? What a mess!
The JavaScript events paradigm has three implementations, but all incompatible each other.
Let's try to put some order and to understand which one to use and when.

...read all the article.

Published on 10/23/2011
Categories: Web Design
Style sheets caching problems

Microsoft IIS caches all the style sheets that are placed inside the App_Themes folder, remembering the ones that are used by the web site pages (by all pages, not only the current one); the effect is easily visible looking at the HTML code sent to the client, noting that are included CSS links that were not specified for the page.
This behavior requires a strong attention on styles inheritance, but also can make Internet Explorer versions prior to the 9 to overflow the maximum number of style tags allowed: in these versions the maximum number of style tags is 32 and all the following ones are ignored.

...read all the article.

Published on 10/21/2011
Categories: Photography
The technique I'm going to talk about, could be in some cases replaced by a dedicated post-production, but frequently it's easier to use it during the shooting to get some interesting special effects.

...read all the article.

Photographer: Igor De Ruitz
Source: Andata/Ritorno
Published on 6/13/2006
Categories: Photography
Tags: Publications
Venice - The libertine carnival
Not everybody knows that the most ancient carnival of the world is instead Italian, and it’s the up-till-now famous Carnevale di Venezia: the oldest Venetian document that references it, it’s dated 2nd May 1268 (more than 2 centuries before the discovery of the Americas). At that time, Venice was definitely the most amusing place of Europe, the carnival in fact lasted even 3 months; Venice was also in a certain sense, the most democratic place, the mask allowed everyone, also the low classes, to mix with the noble rank, protected by their disguises.

...read all the article.

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