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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Photographer: Igor De Ruitz
Published on 6/6/2012
Categories: Visual Communication
Case study: the Magic Books Collection

The effect I'm going to present you is the junction point of two artistic passions that I have cultivated for years, maintaining them intentionally separated, until I have thought that they were both arrived to the maturity necessary in order to benefit equally one of the other: I’m referring to the magic passion and to the theatre one.

I think important to have waited for the right moment before trying to find the point of contact between the two worlds, although for both fundamentally is a matter of exhibitions with the artist on a stage and the spectators seated in the stalls, unfortunately it is unknown why the education of the two guys follows two completely different paths.

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Published on 12/4/2014
Categories: SEO
Tags: Google, Mobile, Bing
Not mobile friendly? Your ranking is going to precipitate!

Recently both Google and Bing have made an important announcement that will affect websites that are not optimized for mobile devices.
Even if your website is able to adapt to all screen sizes, this article could still affect you very closely.

Discover what are the important news and perform a quick test to see if you're ready for the new search engines results.

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Published on 12/24/2011
Categories: Web & Apps
How to clear the SqlDataSource cache

The SqlDataSource.EnableCaching property allows to save the results of a specific database query.
When the caching is activated, if you reset EnableCaching to false, the query result is not retrieved from the cache anymore but it's re-executed every time.
But surprisingly, if you reset EnableCaching to true again, the data is retrieved from the old cache.

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Published on 3/28/2013
Categories: Social Media
How to dramatically increase social media LIKEs to your web site

In this article we're going to talk about content lockers, I'll give you the know-how to create one yourself and at the end you'll have the chance to download the JavaScript/jQuery sources and implement it rapidly.

Content lockers were born as an annoying tool for web marketing affiliations: in a nutshell, if you have a blog followed by a large audience, a franchisor might pay you to partially block contents until the reader performs an action, for example compiling a survey or subscribing to a business newsletter. It 'a hateful practice, but generates discete income for many bloggers.

What I propose you is a soft social media content locker, to use with caution and wisdom.

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