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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Published on 10/5/2014
Categories: Social Media
How to make your website look great on social media

Posting links on social media (Facebook, Twitter, etc..) its a daily practice, usually blog articles, new products or a description of your professional services.
The problem is that often these links look graphically disappointing, so they catch very few visitors.

I promise you that after reading this article the appearance of your links will no longer be left to chance, you will have full control over the images and descriptive texts.

Read all the article...

Published on 2/16/2015
Categories: SEO
Google wants HTTPS everywhere. Yes it's another SEO factor!
Play video...

Do you remember the article I wrote a couple of months ago? I advised you that Google would push down all the websites not optimized for smartphones.
We don't have to wait a lot, in this article you'll see the threatening email that I received directly from Google.

Today I want to tell you about a new rakning factor that will grow in importance for Google... after that do not tell me that I have not warned you!

Watch the video...

Published on 7/28/2016
Categories: Social Media
Influencer Marketing: all you need to know

Influencer marketing is a great opportunity, especially for small and medium companies.
I will explain to you exactly what it is and, more importantly, I will show you how to identify influencers and integrate them in your digital marketing strategy.

At the end I will also reveal a trick to take advantage of influencers for free.

Read all the article...

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