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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Published on 10/5/2014
Categories: Social Media
How to make your website look great on social media

Posting links on social media (Facebook, Twitter, etc..) its a daily practice, usually blog articles, new products or a description of your professional services.
The problem is that often these links look graphically disappointing, so they catch very few visitors.

I promise you that after reading this article the appearance of your links will no longer be left to chance, you will have full control over the images and descriptive texts.

...read all the article.

Published on 7/17/2012
Categories: Web Analytics
Internal campaigns with Google Analytics and .NET AdRotator
An internal campaign banner is one that points to the same site it is contained in, for example you may advertise for one of your products while the user is looking at another one.
For banners hosted in external sites the best way to collect statistics is to use UTM (Urchen Tracking Module) query parameters: Google Analytics can automatically collect and group this type of data.
On the other side, the UTM approach is not good for internal campaigns, because when mixed with external ones, it compromises the analysis: try to imagine what happens if a user clicks on an external banner, then in an internal one and finally she makes a conversion. Which is the cause and which is the effect?

...read all the article.

Published on 11/28/2012
Categories: Digital Strategies
An App to see Amsterdam through Anne Frank's eyes
Play video...

The Amsterdam's Anne Frank Museum published a really interesting mobile application: it allows city visitors to see the town at the time of the Second World War.
Using the smartphone's camera and the GPS technology, you can look at Anne Frank's places thanks to augmented reality or even take a picture that combines contemporary elements with historical data.

Take a look at the video to see the magic...

...read all the article.

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