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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Wonderbra, advertising without clothes and without... models

In an era in which to advertise a product naked models are often used, I propose you the counter-example par excellence.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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2012

Source: Brusspup
Published on 12/21/2012
Categories: Visual Communication
Anamorphic illusions: all you're going to see is authentically false
Play video...
It's truly amazing this video based on anamorphic illusions by Brusspup.
The principle is like the advertisements you see on the football fields or along the tracks of motor racings: in practice it simulates an unlikely three-dimensionality thanks to distorted photographies.

...read all the article.

Published on 12/11/2012
ASP.NET 301 permanent redirects: the best solution

Have you changed your domain and don't want to loose your SEO page rankings?
Do you have renamed a page and don't want to return errors to users that have saved a bookmark?
You have to perform a 301 permanent redirect to the new page/site.

There are plenty of methods to perform this, if you Google the question you'll be submerged by the answers.
Curiously the easiest method doesn't come out first.

...read all the article.

Published on 11/28/2012
An App to see Amsterdam through Anne Frank's eyes
Play video...

The Amsterdam's Anne Frank Museum published a really interesting mobile application: it allows city visitors to see the town at the time of the Second World War.
Using the smartphone's camera and the GPS technology, you can look at Anne Frank's places thanks to augmented reality or even take a picture that combines contemporary elements with historical data.

Take a look at the video to see the magic...

...read all the article.

Published on 11/22/2012
jQuery: how to throw and handle custom events

We've already seen in a previous article how to manage JavaScript events.
jQuery simplifies but most of all uniforms the JavaScript events engine with 2 simple methods: bind() for events subscription and trigger() to fire them.

Events are not only a prerogative of standard DOM (Document Object Model) objects, your custom objects can throw events too, event if they aren't DOM objects.

...read all the article.

Published on 11/14/2012
3 methods to detect mobile devices in ASP.NET
Redirecting mobile visitors to the mobile version of your site, is a common task.
How to detect them in ASP.NET?
I will explain you 3 simple methods.

...read all the article.

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