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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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My reviews on the subject...

The Copy Book is a historical collection of the most interesting and most famous copywriting works, an inspirational big book that I consult with pleasure.

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Wonderbra, pubblicità senza veli e senza... modelle

Published on 4/30/2013
Wonderbra, pubblicitĂ  senza veli e senza... modelle

In un epoca in cui per pubblicizzare un prodotto vengono spesso usate modelle svestite, anche quando sono tutt'altro che pertinenti, vi propongo l'esempio contrario per eccellenza.
Wonderbra, produttrice del famoso reggiseno Push-Up, forse sarebbe tra le poche ad aver ragione di usare modelle procaci nei propri poster. Vediamo invece come l'azienda riesce a comunicare simpaticamente e perfettamente il concetto, spesso senza nessuna modella.

Alcune pubblicità sono immediate, per altre vi do qualche secondo...

You are the reader number 10,942.

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