Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Plan your visual communication at 360°

Blog

Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano

B2B

Strategies and case studies on business-to-business companies. Learn how to promote your B2B products and services to overtake the competition.

Categories: Web Design
Metalworking industry: how to multiply customers using only the website and zero advertising budget

I have been developing and optimizing websites for the metalworking industry for 10 years and I have often seen how this resource is underestimated and used incorrectly.
A well-designed website can bring many customers to a B2B company in the manufacturing sector, many more customers than all the fairs and agents put together.
And above all spending much less or nothing.

In this article I’ll make you aware of the huge opportunities out there waiting for you and subsequently I’ll show you how to create a well-conceived platform for acquiring online customers.
If you follow all the directions you may be able to triple quote requests, while reducing your advertising budget by 90%.

...read all the article.

Published on 12/20/2018
Categories: Advertising
Case study: advertising B2B maintenance

 A customer asked us to create an advertising billboard to promote maintenance services on vacuum furnaces.
The problem of maintenance services, in all commodity fields, is that customers tend to bet, they prefer to risk breaking the product and adjust it only if necessary, rather than performing regular preventive maintenance.

It is not easy to break this way of thinking, think of all the e-commerce sites that in the past have tried to sell you an extension to the warranty of the product you were buying: have you ever bought? I never.

Now let's see the creative phases, if you have the patience to read to the end, I will reveal a little secret and a serious mistake not to commit.

...read all the article.

Source: Modus
Published on 10/16/2017
Categories: Advertising
Can engineering industry sponsor art without going off topic?

During Biennale Arte in Venice, one of our clients decides to sponsors the MODUS collateral event. The problem is that the metalworking industry tipically sponsors congresses or events related to industrial and technological research.
Having to design an advertising page on the exhibition cathalog, do we risk going off topic?

Let's explore this interesting exhibition and let's analyze how we have dealt with the topic from a communication point of view.

...read all the article.

Published on 2/26/2017
Categories: Advertising
How to design a FAKE B2C brand for a real B2B service

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

...read all the article.

Published on 11/4/2013
Categories: Advertising
Case study: TAV Engineering, experience design for B2B

Let's continue the case study started with the design of the brand, addressing the issue of advertising.
TAV Engineering is a company fully dedicated to after sales services on vacuum furnaces and heat treatment equipment.
This study is interesting because we'll see how it's possible to address in a creative and unconventional way, a B2B market (machinery for the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.

...read all the article.

Scroll to top