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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Metalworking Industry

Tips and case studies on advertising campaigns and digital strategies applied by metalworking and manufacturing companies.

Published on 7/1/2024
Categories: Digital Strategies
[Free eBook] Metalworking industry: the secret to drastically increase sales using LinkedIn

LinkedIn is the social network that no B2B company can renounce.

What I want to illustrate in this free e-book is a revolutionary way to find customers thanks to LinkedIn.
The method and the automatisms implemented have allowed our customers to obtain an unprecedented competitive advantage in the engineering sector.

I'll show you very effective growth hacking techniques to go hunting for customers almost totally automatically and I will explain how to create a sales funnel which will bring you requests for quotations on a continuous basis.

Read all the article...

Published on 10/21/2021
Categories: Web & Apps
[Free App] EasySteel: the vacuum heat treatments calculator

EasySteel is a free application, for mobile and desktop devices, useful for creating steel recipes using vacuum heat treatments.

Beyond the fact that it is a very niche application, it is still an opportunity to discover the world of PWAs (Progressive Web App).
A PWA is a hybrid and innovative technology for develop mobile applications, compatible with all smartphones, tablets and even PCs.
The great thing is that all this is achieved at a much lower cost than traditional development tools.

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Categories: Web Design
Metalworking industry: how to multiply customers using only the website and zero advertising budget

I have been developing and optimizing websites for the metalworking industry for 10 years and I have often seen how this resource is underestimated and used incorrectly.
A well-designed website can bring many customers to a B2B company in the manufacturing sector, many more customers than all the fairs and agents put together.
And above all spending much less or nothing.

In this article I’ll make you aware of the huge opportunities out there waiting for you and subsequently I’ll show you how to create a well-conceived platform for acquiring online customers.
If you follow all the directions you may be able to triple quote requests, while reducing your advertising budget by 90%.

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Published on 12/20/2018
Categories: Advertising
Case study: advertising B2B maintenance

 A customer asked us to create an advertising billboard to promote maintenance services on vacuum furnaces.
The problem of maintenance services, in all commodity fields, is that customers tend to bet, they prefer to risk breaking the product and adjust it only if necessary, rather than performing regular preventive maintenance.

It is not easy to break this way of thinking, think of all the e-commerce sites that in the past have tried to sell you an extension to the warranty of the product you were buying: have you ever bought? I never.

Now let's see the creative phases, if you have the patience to read to the end, I will reveal a little secret and a serious mistake not to commit.

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Source: Modus
Published on 10/16/2017
Categories: Advertising
Can engineering industry sponsor art without going off topic?

During Biennale Arte in Venice, one of our clients decides to sponsors the MODUS collateral event. The problem is that the metalworking industry tipically sponsors congresses or events related to industrial and technological research.
Having to design an advertising page on the exhibition cathalog, do we risk going off topic?

Let's explore this interesting exhibition and let's analyze how we have dealt with the topic from a communication point of view.

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