Case Studies
Case studies on digital strategies for marketing, advertising, visual communication, art direction and web applications.
IED (Istituto
Europeo del Design) is an international network of training centers in
the fields of Design, Fashion, Visual
Communication and Management.
IED periodically organizes
Open Days offering free educational activities that are
commonly performed during the academic year, so that guests have the opportunity
to attend the lessons that interest them.
For the communication campaign of the Open Day
event, we wanted to manifest the diversity of the training offer, identifying
the four areas of Design, Fashion,
Visual Communication and Management.
Right from the start it was clear that we had to play with materials, we could
not limit ourselves to a nice illustration: fashion is made of cloth, photo of
paper, design of objects, etc.
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Photographer: Igor De Ruitz
Published on 6/6/2012
The effect I'm going to present you is the junction point of two artistic passions that I have cultivated for years, maintaining them intentionally separated, until I have thought that they were both arrived to the maturity necessary in order to benefit equally one of the other: I’m referring to the magic passion and to the theatre one.
I think important to have waited for the right moment before trying to find the point of contact between the two worlds, although for both fundamentally is a matter of exhibitions with the artist on a stage and the spectators seated in the stalls, unfortunately it is unknown why the education of the two guys follows two completely different paths.
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A case study from the concept...
- Mission
- Target
- Values
- Difference from competitors
- Benefits
...to the Idea R brand.
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