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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Author: Igor De Ruitz

Photographer: Igor De Ruitz
Published on 7/3/2012
Categories: Web & Apps
TechEd Europe 2012: Windows 8 report from Amsterdam

Many news from the Microsoft world at TechEd Europe 2012, concerning the products to come: Windows Server 2012 and Windows 8.
There were interesting sessions about the vision of the future by Microsoft, regarding server products and in particular about clouding by Windows Azure.
My main interests were on another subject, that is Windows 8, the new Metro user interface and the business opportunities on the client side. I arrived in Amsterdam with many doubts, many misunderstandings about these new technologies; now, 4 days later, I have a more clear vision.

...read all the article.

Photographer: Igor De Ruitz
Published on 6/6/2012
Categories: Visual Communication
Case study: the Magic Books Collection

The effect I'm going to present you is the junction point of two artistic passions that I have cultivated for years, maintaining them intentionally separated, until I have thought that they were both arrived to the maturity necessary in order to benefit equally one of the other: I’m referring to the magic passion and to the theatre one.

I think important to have waited for the right moment before trying to find the point of contact between the two worlds, although for both fundamentally is a matter of exhibitions with the artist on a stage and the spectators seated in the stalls, unfortunately it is unknown why the education of the two guys follows two completely different paths.

...read all the article.

Published on 5/1/2012
Categories: Advertising
Durex, preservatives for creatives
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Durex launches a worldwide contest between creatives, to design packages that go beyond the usual sunsets or romantic couples holding hands. In Milan during Design Week, Durex exhibits along the hot districts of the event, five huge boxes designed by IED (European Institute of Design) students. The works demonstrate exceptional capabilities of illustration, but nonetheless a creative imagination: we liked so much the Plexiglas covered box with a sign "to use in case of hot situation."

...read all the article.

Photographer: Igor De Ruitz
Published on 4/21/2012
Categories: Visual Communication
Milano Design Week 2012, Design Districts

Being in Milan these days means feeling the fresh air that envelops creativeness.
Despite the institutional event is the Salone del Mobile in Milan Rho Fair, it is the city streets that we live innovation: entire neighborhoods transformed into workshops and showcases on international design.

The Fuorisalone has become so well known that the big manufacturers aspire to attend more in the city area (see Porta Genova or Brera) rather than at the fair. There is still room for the young creative independents that rent disused garages or old warehouses to exhibit their works, for example in the Lambrate area.

...read all the article.

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