Durex launches a worldwide contest between creatives, to design packages that go beyond the usual sunsets or romantic couples holding hands. In Milan during Design Week, Durex exhibits along the hot districts of the event, five huge boxes designed by IED (European Institute of Design) students. The works demonstrate exceptional capabilities of illustration, but nonetheless a creative imagination: we liked so much the Plexiglas covered box with a sign "to use in case of hot situation."

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Take a look around with Google Project Glasses, the device that in the next future will give us an augmented reality experience, enriching the daily routine with messaging, geolocalization and social networking.

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Facebook allows to create advertising pages, company pages or simply pages dedicated on any sort of argument. To the default tabs that are automatically created by Facebook (Wall, Info, Photos, ecc.) it is possible to add also custom and interactive tabs.

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 A customer asked us to create an advertising billboard to promote maintenance services on vacuum furnaces.
The problem of maintenance services, in all commodity fields, is that customers tend to bet, they prefer to risk breaking the product and adjust it only if necessary, rather than performing regular preventive maintenance.

It is not easy to break this way of thinking, think of all the e-commerce sites that in the past have tried to sell you an extension to the warranty of the product you were buying: have you ever bought? I never.

Now let's see the creative phases, if you have the patience to read to the end, I will reveal a little secret and a serious mistake not to commit.

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Microsoft IIS caches all the style sheets that are placed inside the App_Themes folder, remembering the ones that are used by the web site pages (by all pages, not only the current one); the effect is easily visible looking at the HTML code sent to the client, noting that are included CSS links that were not specified for the page.
This behavior requires a strong attention on styles inheritance, but also can make Internet Explorer versions prior to the 9 to overflow the maximum number of style tags allowed: in these versions the maximum number of style tags is 32 and all the following ones are ignored.

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