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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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[Free eBook] Metalworking industry: the secret to drastically increase sales using LinkedIn

Find out how it is possible, in the metalworking industry, to use LinkedIn to obtain a continuous flow of perfectly targeted customers.

[Free App] EasySteel: the vacuum heat treatments calculator

Discover the world of Progressive Web Apps (PWA) and try EasySteel, the free application to create recipes for the vacuum heat treatment of steels.

[Free eBook] 50+ tips for getting first on search engines and overtake the competition

Do not miss this free ebook. Take advantage of a plurennial SEO experience and get tons of new visitors by improving your website optimization.

Metalworking industry: how to multiply customers using only the website and zero advertising budget

Find out how to design a website for the metalworking industry, that will be a magnet for customers and able to triple your leads.

Blog summary

Dropdown menus with CSS

Author: Igor De Ruitz

Published on 1/1/2012

Categories: Web Design

Tags: CSS, HTML, Tutorials

The dropdown menus can be easily created with CSS.
Either horizontal or vertical menus are built using unordered list, that is ul. The dropdown feature is created combining the hover pseudoclass along with the visibility property of nested lists.
The following example shows a horizontal menu where the items expand downward.

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Photoshop CS6 beta is here!

Author: Igor De Ruitz

Published on 3/23/2012

Categories: Photography

Tags: Adobe Photoshop, Cool Hunting, Photo Retouch

The new Photoshop CS6 beta has been published, interesting are the features for lens distortion correction, the improved content-aware tools and the new crop, that at least is intuitive as the Photoshop Lightroom one.

Watch the video...

Mental marketing secret #3: the unconscious buddy

Author: Igor De Ruitz

Published on 6/21/2014

Categories: Advertising

Tags: Mental Marketing

Mental marketing secret #3: the unconscious buddy

Shhh do not tell the other magicians! Here is the third Mental Marketing secret revealed.
Having an accomplice when you perform a magic trick is very convenient, but think how much better it would be if the accomplice is not aware of that.
Can you imagine the benefits of such a technique applied to advertising?

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Painting with the light

Author: Igor De Ruitz

Published on 10/21/2011

Categories: Photography

The technique I'm going to talk about, could be in some cases replaced by a dedicated post-production, but frequently it's easier to use it during the shooting to get some interesting special effects.

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