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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Wonderbra, advertising without clothes and without... models

In an era in which to advertise a product naked models are often used, I propose you the counter-example par excellence.

Editor's pick

[Free eBook] 50+ tips for getting first on search engines and overtake the competition

[Free eBook] 50+ tips for getting first on search engines and overtake the competition

Do not miss this free ebook. Take advantage of a plurennial SEO experience and get tons of new visitors by improving your website optimization.
Metalworking industry: how to multiply customers using only the website and zero advertising budget

Metalworking industry: how to multiply customers using only the website and zero advertising budget

Find out how to design a website for the metalworking industry, that will be a magnet for customers and able to triple your leads.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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Published on 10/21/2011
Categories: Photography
The technique I'm going to talk about, could be in some cases replaced by a dedicated post-production, but frequently it's easier to use it during the shooting to get some interesting special effects.

...read all the article.

Photographer: Igor De Ruitz
Source: Andata/Ritorno
Published on 6/13/2006
Categories: Photography
Tags: Publications
Venice - The libertine carnival
Not everybody knows that the most ancient carnival of the world is instead Italian, and it’s the up-till-now famous Carnevale di Venezia: the oldest Venetian document that references it, it’s dated 2nd May 1268 (more than 2 centuries before the discovery of the Americas). At that time, Venice was definitely the most amusing place of Europe, the carnival in fact lasted even 3 months; Venice was also in a certain sense, the most democratic place, the mask allowed everyone, also the low classes, to mix with the noble rank, protected by their disguises.

...read all the article.

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