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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Wonderbra, advertising without clothes and without... models

In an era in which to advertise a product naked models are often used, I propose you the counter-example par excellence.

Editor's pick

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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Published on 12/23/2011
Categories: Photography
Reflections on the water with Photoshop

Here's a tutorial on how to obtain an image reflected on the water using Photoshop.

...read all the article.

Published on 11/7/2011
Categories: Web Design
Tags: CSS, HTML, Tutorials
Centering text with CSS
Here's the correct way to center a text vertically using only CSS.

...read all the article.

Published on 10/28/2011
Categories: Web Design
JavaScript events? What a mess!
The JavaScript events paradigm has three implementations, but all incompatible each other.
Let's try to put some order and to understand which one to use and when.

...read all the article.

Published on 10/23/2011
Categories: Web Design
Style sheets caching problems

Microsoft IIS caches all the style sheets that are placed inside the App_Themes folder, remembering the ones that are used by the web site pages (by all pages, not only the current one); the effect is easily visible looking at the HTML code sent to the client, noting that are included CSS links that were not specified for the page.
This behavior requires a strong attention on styles inheritance, but also can make Internet Explorer versions prior to the 9 to overflow the maximum number of style tags allowed: in these versions the maximum number of style tags is 32 and all the following ones are ignored.

...read all the article.

Published on 10/21/2011
Categories: Photography
The technique I'm going to talk about, could be in some cases replaced by a dedicated post-production, but frequently it's easier to use it during the shooting to get some interesting special effects.

...read all the article.

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