B2B
Strategies and case studies on business-to-business companies. Learn how to promote your B2B products and services to overtake the competition.
Let's continue the case study started with the
design of the brand,
addressing the issue of advertising.
TAV Engineering is
a company fully dedicated to after sales services on vacuum furnaces and heat
treatment equipment.
This study is interesting because we'll see how it's possible to address in a
creative and unconventional way, a B2B market (machinery for
the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.
...read all the article.
Since 1999 TAV Engineering
is fully dedicated to provide technical assistance and spare parts for vacuum
furnaces of any type and any brand.
The high qualified staff designs ad-hoc solutions and plans the best strategy
for vacuum furnace upgrades.
Dealing the company with after-sales services, we have created a brand that
keeps distance from the cold and aseptic image of the metal industry, focusing
instead on the human aspect: who's looking for technical support does not want
automatic telephone responders, but she is looking for a human contact, to
receive help, advice or just confirmations. This is why the letter "e" of TAVE
is made with a character that, with its pronounced roundness and symmetry,
recalls the shape of a smile.
...read all the article.