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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Editor's pick

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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Author: Sara Tonini

Photographer: Igor De Ruitz
Published on 5/21/2012
Categories: Photography
Daniela Colzani Fashion Show: elegance and eroticism

They were in the hundreds to watch the Daniela Colzani fashion show, a young Brazilian specialized in Fashion Design in Milan and winner of the 2010 European competition "The Link", organized by the Sea exhibition Fashion in Cannes.

Special testimonial at Old Fashion Cafè in Milan could only be the compatriot Queen of Rio Carnival, Ana Paula Evangelista.

Daniela Colzani draws, cuts and sewes couture corsets carrying on a process of exaltation of the female figure. Thus she achieves the aesthetic ideals that define a world that seems far away, but that sometimes resurfaces to make us understand that certain parameters remain constant. Although in recent years anorexic models walked the runway, the "squeezed" and "stretched" are always in the everyday.

...read all the article.

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