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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Author: Igor De Ruitz

Photographer: Igor De Ruitz
Published on 4/10/2014
Categories: Visual Communication
Milano Design Week 2014, Design Districts

Ventura Lambrate is celebrating its fifth anniversary by bringing in the district emerging designers and the students of the most important academies of the world. For six days the shops, garages and sheds expose the best ideas of 2014. If you want to discover the true creativity, the one of the low cost prototypes, but also the inventiveness that has nothing to envy to the big names, this is the place you need to visit in the Milano Design Week.

Tortona Around Design has consolidated as the nerve center of the Fuorisalone. The big names patrol the neighborhood and have now almost evicted the young creatives. Nevertheless, the sources of inspiration are many and ateliers are competing to see who will be able to anticipate needs, changes, evolutions in the market and society.

Let's take a walk in Milan to see the images of Fuorisalone 2014 that struck me most.

...read all the article.

Published on 3/27/2014
Categories: SEO
7 steps to find your most profitable keywords

In this article we will see, starting from scratch, what are the steps to get to your keywords, that is those to be used in your website, in your blog or in advertising campaigns on the Internet.
I'll show you how to find not just the ones that best describe your products, but especially those that will give you the greatest return on investment.
Finally, I will reveal a little secret, I will teach you to find some keywords that are often overlooked by the competitors, but that instead generate substantial earnings.

...read all the article.

Published on 10/16/2013
Categories: Branding
Case study: TAV Engineering, branding for B2B services

Since 1999 TAV Engineering is fully dedicated to provide technical assistance and spare parts for vacuum furnaces of any type and any brand.
The high qualified staff designs ad-hoc solutions and plans the best strategy for vacuum furnace upgrades.

Dealing the company with after-sales services, we have created a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect: who's looking for technical support does not want automatic telephone responders, but she is looking for a human contact, to receive help, advice or just confirmations. This is why the letter "e" of TAVE is made with a character that, with its pronounced roundness and symmetry, recalls the shape of a smile.

...read all the article.

Published on 6/12/2013
Categories: Web Design
How ASP.NET can efficiently control the client cache

In this article we will see how to precisely control the cache of the client (the browser of your PC, for example) in order to avoid the transmission of data from the server when the client already owns them. The ASP.NET server already has systems for data caching, for example to avoid repeating the same database query; would not it be nice not to avoid sending these data to avoid bandwidth consumption?

The technique is called conditional GET and uses the 304 HTTP status code and is particularly useful when data are dynamically generated on the server side and change during the time.

...read all the article.

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