Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Bring out your brand - Web Marketing strategies

Blog

Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano

< 2018

Published on 6/12/2013
Categories: Web Design
How ASP.NET can efficiently control the client cache

In this article we will see how to precisely control the cache of the client (the browser of your PC, for example) in order to avoid the transmission of data from the server when the client already owns them. The ASP.NET server already has systems for data caching, for example to avoid repeating the same database query; would not it be nice not to avoid sending these data to avoid bandwidth consumption?

The technique is called conditional GET and uses the 304 HTTP status code and is particularly useful when data are dynamically generated on the server side and change during the time.

...read all the article.

Published on 4/30/2013
Categories: Advertising
Tags: Fashion, Poster
Wonderbra, advertising without clothes and without... models
In an era in which to advertise a product naked models are often used, even when they are far from being relevant, I propose you the counter-example par excellence.
Wonderbra, producer of the famous Push-Up, perhaps it would be among the few to have reason to use naked models in its posters. Let's see how the company is able to communicate funny and perfectly, often without any model.

...read all the article.

Photographer: Igor De Ruitz
Published on 4/15/2013
Categories: Visual Communication
Milano Design Week 2013, Design Districts

When it comes to Milano Design Week, the Fuorisalone has now become the main stage.
Outside the institutional paths of the Salone del Mobile, it's on the Milan streets that you can experiment the innovative design. Surely it is less glossy, but looking in small boutiques, in converted garages and in the most unlikely spaces, you can find the real creativity.

Let's walk along the streets of Milan to explore the districts dedicated to design and let's collect in a photo gallery the most interesting objects.

...read all the article.

Published on 3/28/2013
Categories: Social Media
How to dramatically increase social media LIKEs to your web site

In this article we're going to talk about content lockers, I'll give you the know-how to create one yourself and at the end you'll have the chance to download the JavaScript/jQuery sources and implement it rapidly.

Content lockers were born as an annoying tool for web marketing affiliations: in a nutshell, if you have a blog followed by a large audience, a franchisor might pay you to partially block contents until the reader performs an action, for example compiling a survey or subscribing to a business newsletter. It 'a hateful practice, but generates discete income for many bloggers.

What I propose you is a soft social media content locker, to use with caution and wisdom.

...read all the article.

Published on 10/28/2012
Last update 3/28/2013
Categories: Web Analytics
Tracking Facebook likes with Google Analytics, the real solution!

Social interaction of your customers are very important to analyze their impact on your conversions.
Reading the official Google Analytics developers guide, the solution seems easy but unfortunately the code doesn't work if you are correctly loading the Facebook SDK asynchronously, that's because may be the the SDK is still loading when you subscribe to the event.

...read all the article.

Scroll to top