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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Editor's pick

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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2018

Published on 12/20/2018
Categories: Advertising
Case study: advertising B2B maintenance

 A customer asked us to create an advertising billboard to promote maintenance services on vacuum furnaces.
The problem of maintenance services, in all commodity fields, is that customers tend to bet, they prefer to risk breaking the product and adjust it only if necessary, rather than performing regular preventive maintenance.

It is not easy to break this way of thinking, think of all the e-commerce sites that in the past have tried to sell you an extension to the warranty of the product you were buying: have you ever bought? I never.

Now let's see the creative phases, if you have the patience to read to the end, I will reveal a little secret and a serious mistake not to commit.

...read all the article.

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