Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Do others know who you are? Design your corporate identity

Blog

Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano

Guerrilla Marketing

Guerrilla marketing advertisement strategies to promote products or services in an unconventional way with little budget to spend.

Published on 2/26/2017
Categories: Advertising
How to design a FAKE B2C brand for a real B2B service

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

Read all the article...

Scroll to top