The first step when creating a web marketing strategy is to identify all the search keywords your potential visitors may use to reach you.
The next step is to identify the phrases that may be built using the previous keywords, narrowing down all the combinations.

Google AdWords gives you the chance to write down broad match phrases, letting it to create synonyms, related searches and other relevant variations.

I don't like this approach because it doesn't give me total control on the SERP (Search Engine Result Page); rather I prefer to base my SEM (Search Engine Marketing) project on phrase matches and exact matches. This is absolutely the more accurate approach, but it can be an annoying task since there’re hundreds of combinations and variations to consider... let me correct the last sentence, it WAS an annoying task, because now with our completely free Keywords Mixer and its simple integration with your preferred search engine, you can generate all your precise search long tail keywords in just one click.

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 A customer asked us to create an advertising billboard to promote maintenance services on vacuum furnaces.
The problem of maintenance services, in all commodity fields, is that customers tend to bet, they prefer to risk breaking the product and adjust it only if necessary, rather than performing regular preventive maintenance.

It is not easy to break this way of thinking, think of all the e-commerce sites that in the past have tried to sell you an extension to the warranty of the product you were buying: have you ever bought? I never.

Now let's see the creative phases, if you have the patience to read to the end, I will reveal a little secret and a serious mistake not to commit.

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Like many magicians, Andrea Veronese has never had a real corporate identity, nor a web marketing strategy for the acquisition of contacts. 100% of the salaries come from word of mouth and an excellent professional reputation built over many years of activity in the field of magical entertainment.

We will proceed by designing a real brand, creating an effective identity on the web and activating a web marketing campaign. We will see in the final conclusions of this article, how this strategy have obtained results absolutely out of the ordinary.

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During Biennale Arte in Venice, one of our clients decides to sponsors the MODUS collateral event. The problem is that the metalworking industry tipically sponsors congresses or events related to industrial and technological research.
Having to design an advertising page on the exhibition cathalog, do we risk going off topic?

Let's explore this interesting exhibition and let's analyze how we have dealt with the topic from a communication point of view.

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