During Biennale Arte in Venice, one of our clients decides to sponsors the MODUS collateral event. The problem is that the metalworking industry tipically sponsors congresses or events related to industrial and technological research.
Having to design an advertising page on the exhibition cathalog, do we risk going off topic?

Let's explore this interesting exhibition and let's analyze how we have dealt with the topic from a communication point of view.

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Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

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Often you will find on the web articles that emphasize the benefits of having a fast blog, both for SEO (Search Engine Optimization) and to provide a satisfying experience to visitors. The conclusion to which these articles come is that you have to look for a good quality hosting provider. This conclusion is frequently wrong!

In this article I will show you various solutions to switch your blog to a more modern configuration, experiencing performance that you did not think it can get. And do you want to know an interesting news? These solutions may cost less than what you spend today.

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Influencer marketing is a great opportunity, especially for small and medium companies.
I will explain to you exactly what it is and, more importantly, I will show you how to identify influencers and integrate them in your digital marketing strategy.

At the end I will also reveal a trick to take advantage of influencers for free.

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