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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Wonderbra, advertising without clothes and without... models

In an era in which to advertise a product naked models are often used, I propose you the counter-example par excellence.

Editor's pick

[Free eBook] 50+ tips for getting first on search engines and overtake the competition

[Free eBook] 50+ tips for getting first on search engines and overtake the competition

Do not miss this free ebook. Take advantage of a plurennial SEO experience and get tons of new visitors by improving your website optimization.
Metalworking industry: how to multiply customers using only the website and zero advertising budget

Metalworking industry: how to multiply customers using only the website and zero advertising budget

Find out how to design a website for the metalworking industry, that will be a magnet for customers and able to triple your leads.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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Published on 4/23/2020
Categories: SEO
Tags: Infrared CMS
[Free eBook] 50+ tips for getting first on search engines and overtake the competition

In this free eBook I have collected 10 years of experience in website design and search engine optimization.

Learn how to avoid frequent coding and copywriting mistakes that can compromise your positioning on search engines.
Improve your website security for maximum Google compliance.
Get tons of new visitors by improving their user experience.

...read all the article.

Published on 3/13/2020
Categories: Web Design
Metalworking industry: how to multiply customers using only the website and zero advertising budget

I have been developing and optimizing websites for the metalworking industry for 10 years and I have often seen how this resource is underestimated and used incorrectly.
A well-designed website can bring many customers to a B2B company in the manufacturing sector, many more customers than all the fairs and agents put together.
And above all spending much less or nothing.

In this article I’ll make you aware of the huge opportunities out there waiting for you and subsequently I’ll show you how to create a well-conceived platform for acquiring online customers.
If you follow all the directions you may be able to triple quote requests, while reducing your advertising budget by 90%.

...read all the article.

Published on 9/23/2019
Categories: SEO
A simple but effective SEO strategy: the middleman

The SEO (search engine optimization) trick called "the middleman" solves a very common problem in corporate websites with excellent results.
I myself applied it many times and I always got it great results in a short time.

I recommend you to implement the middleman SEO strategy as soon as possible, it will allow you to make the most of your company blog and you will find indexed in a short time pages that you never thought you would ever see in the top positions of search engines.

I will show you two ways to apply this SEO strategy, one manual and one fully automatic.

...read all the article.

Published on 7/9/2012
Last update 5/2/2019
Categories: Web Marketing
[FREE download] Keywords Mixer: long tail keywords made easy

The first step when creating a web marketing strategy is to identify all the search keywords your potential visitors may use to reach you.
The next step is to identify the phrases that may be built using the previous keywords, narrowing down all the combinations.

Google AdWords gives you the chance to write down broad match phrases, letting it to create synonyms, related searches and other relevant variations.

I don't like this approach because it doesn't give me total control on the SERP (Search Engine Result Page); rather I prefer to base my SEM (Search Engine Marketing) project on phrase matches and exact matches. This is absolutely the more accurate approach, but it can be an annoying task since there’re hundreds of combinations and variations to consider... let me correct the last sentence, it WAS an annoying task, because now with our completely free Keywords Mixer and its simple integration with your preferred search engine, you can generate all your precise search long tail keywords in just one click.

...read all the article.

Published on 12/20/2018
Categories: Advertising
Case study: advertising B2B maintenance

 A customer asked us to create an advertising billboard to promote maintenance services on vacuum furnaces.
The problem of maintenance services, in all commodity fields, is that customers tend to bet, they prefer to risk breaking the product and adjust it only if necessary, rather than performing regular preventive maintenance.

It is not easy to break this way of thinking, think of all the e-commerce sites that in the past have tried to sell you an extension to the warranty of the product you were buying: have you ever bought? I never.

Now let's see the creative phases, if you have the patience to read to the end, I will reveal a little secret and a serious mistake not to commit.

...read all the article.

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