The SqlDataSource.EnableCaching property allows to save the results of a specific database query.
When the caching is activated, if you reset EnableCaching to false, the query result is not retrieved from the cache anymore but it's re-executed every time.
But surprisingly, if you reset EnableCaching to true again, the data is retrieved from the old cache.

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A case study from the concept...

• Mission
• Target
• Values
• Difference from competitors
• Benefits

...to the Idea R brand.

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Let's continue the case study started with the design of the brand, addressing the issue of advertising.
TAV Engineering is a company fully dedicated to after sales services on vacuum furnaces and heat treatment equipment.
This study is interesting because we'll see how it's possible to address in a creative and unconventional way, a B2B market (machinery for the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.

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The purpose of a brand is to tell a story, creating recognizable codes: the style identifies the brand, while the code is used to establish the communication. The target is to not go wrong with the dress (the code) for a specific party (the style). The maximum that a brand can get is when the designer accomplices to build the party on the dress.

Let's take a look on how three IT bigs made war upon each other, using communication codes and semiotics.

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