The SqlDataSource.EnableCaching property allows to save the results of a specific database query.
When the caching is activated, if you reset EnableCaching to false, the query result is not retrieved from the cache anymore but it's re-executed every time.
But surprisingly, if you reset EnableCaching to true again, the data is retrieved from the old cache.

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Ogilvy creates a campaign to promote the new eco-friendly Coca Cola bottles.
We like the minimal graphics based on optical effects ... some are not so original, but the message comes through loud and clear. 

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I have been developing and optimizing websites for the metalworking industry for 10 years and I have often seen how this resource is underestimated and used incorrectly.
A well-designed website can bring many customers to a B2B company in the manufacturing sector, many more customers than all the fairs and agents put together.
And above all spending much less or nothing.

In this article I’ll make you aware of the huge opportunities out there waiting for you and subsequently I’ll show you how to create a well-conceived platform for acquiring online customers.
If you follow all the directions you may be able to triple quote requests, while reducing your advertising budget by 90%.

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Let's continue the case study started with the design of the brand, addressing the issue of advertising.
TAV Engineering is a company fully dedicated to after sales services on vacuum furnaces and heat treatment equipment.
This study is interesting because we'll see how it's possible to address in a creative and unconventional way, a B2B market (machinery for the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.

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The purpose of a brand is to tell a story, creating recognizable codes: the style identifies the brand, while the code is used to establish the communication. The target is to not go wrong with the dress (the code) for a specific party (the style). The maximum that a brand can get is when the designer accomplices to build the party on the dress.

Let's take a look on how three IT bigs made war upon each other, using communication codes and semiotics.

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