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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Categories: SEO
Tags: Infrared CMS
[Free eBook] 50+ tips for getting first on search engines and overtake the competition

In this free eBook I have collected 10 years of experience in website design and search engine optimization.

Learn how to avoid frequent coding and copywriting mistakes that can compromise your positioning on search engines.
Improve your website security for maximum Google compliance.
Get tons of new visitors by improving their user experience.

...read all the article.

Published on 1/31/2013
Last update 12/13/2017
Categories: Visual Communication
Case study: branding and marketing for a magician

Like many magicians, Andrea Veronese has never had a real corporate identity, nor a web marketing strategy for the acquisition of contacts. 100% of the salaries come from word of mouth and an excellent professional reputation built over many years of activity in the field of magical entertainment.

We will proceed by designing a real brand, creating an effective identity on the web and activating a web marketing campaign. We will see in the final conclusions of this article, how this strategy have obtained results absolutely out of the ordinary.

...read all the article.

Published on 3/28/2013
Categories: Social Media
How to dramatically increase social media LIKEs to your web site

In this article we're going to talk about content lockers, I'll give you the know-how to create one yourself and at the end you'll have the chance to download the JavaScript/jQuery sources and implement it rapidly.

Content lockers were born as an annoying tool for web marketing affiliations: in a nutshell, if you have a blog followed by a large audience, a franchisor might pay you to partially block contents until the reader performs an action, for example compiling a survey or subscribing to a business newsletter. It 'a hateful practice, but generates discete income for many bloggers.

What I propose you is a soft social media content locker, to use with caution and wisdom.

...read all the article.

Published on 3/27/2014
Categories: SEO
7 steps to find your most profitable keywords

In this article we will see, starting from scratch, what are the steps to get to your keywords, that is those to be used in your website, in your blog or in advertising campaigns on the Internet.
I'll show you how to find not just the ones that best describe your products, but especially those that will give you the greatest return on investment.
Finally, I will reveal a little secret, I will teach you to find some keywords that are often overlooked by the competitors, but that instead generate substantial earnings.

...read all the article.

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