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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Published on 10/28/2012
Last update 3/28/2013
Categories: Web Analytics
Tracking Facebook likes with Google Analytics, the real solution!

Social interaction of your customers are very important to analyze their impact on your conversions.
Reading the official Google Analytics developers guide, the solution seems easy but unfortunately the code doesn't work if you are correctly loading the Facebook SDK asynchronously, that's because may be the the SDK is still loading when you subscribe to the event.

...read all the article.

Published on 2/28/2013
Categories: Advertising
Case study: IED Open Day, building a font by hand... literally

IED (Istituto Europeo del Design) is an international network of training centers in the fields of Design, Fashion, Visual Communication and Management.
IED periodically organizes Open Days offering free educational activities that are commonly performed during the academic year, so that guests have the opportunity to attend the lessons that interest them.

For the communication campaign of the Open Day event, we wanted to manifest the diversity of the training offer, identifying the four areas of Design, Fashion, Visual Communication and Management.
Right from the start it was clear that we had to play with materials, we could not limit ourselves to a nice illustration: fashion is made of cloth, photo of paper, design of objects, etc.

...read all the article.

Published on 12/11/2012
Categories: Web & Apps
ASP.NET 301 permanent redirects: the best solution

Have you changed your domain and don't want to loose your SEO page rankings?
Do you have renamed a page and don't want to return errors to users that have saved a bookmark?
You have to perform a 301 permanent redirect to the new page/site.

There are plenty of methods to perform this, if you Google the question you'll be submerged by the answers.
Curiously the easiest method doesn't come out first.

...read all the article.

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