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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Keywords Mixer: download the free web marketing tool

There's a basic implementation inside Google AdWords Editor, but this tool will give you more control over keyword permutations and long tail ones.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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2015

Published on 12/19/2015
How to skip the CDN during ASP.NET development
CDNs (Content Delivery Networks) are great to speed up website performances, but they are a mess when you are testing your website on your development machine.
Another problem may arise if you want to change your CDN to another one. Do yoy have to replace all URLs in all your pages?
In this article I'll show you a clever and definitive solution to avoid hardcoding the CDN URLs in your HTML markup.

...read all the article.

Published on 4/19/2015
Categories: Visual Communication
Milano Design Week 2015, Design Districts
Let's walk around Ventura Lambrate ProjectsBrera Design District and Tortona Design Week to discover the best creative minds and design trends. Armed with camera and curiosity we'll explore the three areas crucial to the Fuorisalone at Milano Design Week 2015.

...read all the article.

Published on 4/9/2015
Taco Bell, breakfast in a George Orwell's world
Very beautiful advertising campaign for Taco Bell, effective video, but mostly we really like the graphics of the posters.

...read all the article.

Published on 2/16/2015
Google wants HTTPS everywhere. Yes it's another SEO factor!

Do you remember the article I wrote a couple of months ago? I advised you that Google would push down all the websites not optimized for smartphones.
We don't have to wait a lot, in this article you'll see the threatening email that I received directly from Google.

Today I want to tell you about a new rakning factor that will grow in importance for Google... after that do not tell me that I have not warned you!

...read all the article.

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