Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.
The Copy Book
is a historical collection of the most interesting and most famous copywriting
works, an inspirational big book that I consult with pleasure.
During Biennale Arte in Venice, one of our clients decides to sponsors the MODUS collateral event. The problem is that the metalworking industry tipically sponsors congresses or events related to industrial and technological research.
Having to design an advertising page on the exhibition cathalog, do we risk going off topic?
Let's explore this interesting exhibition and let's analyze how we have dealt with the topic from a communication point of view.
...read all the article.
Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?
I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!
Idea R S.n.c. by Igor De Ruitz & Sara Tonini -
VAT IT03671650244 -
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