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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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2017

Published on 1/31/2013
Last update 12/13/2017
Categories: Visual Communication
Tags: SEM, Landing Page, Google AdWords, Logo, Corporate Identity, Google Analytics, Google, SEA, Graphic Design, Case Studies
Case study: branding and marketing for a magician

Like many magicians, Andrea Veronese has never had a real corporate identity, nor a web marketing strategy for the acquisition of contacts. 100% of the salaries come from word of mouth and an excellent professional reputation built over many years of activity in the field of magical entertainment.

We will proceed by designing a real brand, creating an effective identity on the web and activating a web marketing campaign. We will see in the final conclusions of this article, how this strategy have obtained results absolutely out of the ordinary.

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Source: Modus
Published on 10/16/2017
Categories: Advertising
Tags: Publications, Graphic Design, Case Studies, Metalworking Industry, B2B
Can engineering industry sponsor art without going off topic?

During Biennale Arte in Venice, one of our clients decides to sponsors the MODUS collateral event. The problem is that the metalworking industry tipically sponsors congresses or events related to industrial and technological research.
Having to design an advertising page on the exhibition cathalog, do we risk going off topic?

Let's explore this interesting exhibition and let's analyze how we have dealt with the topic from a communication point of view.

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Published on 2/26/2017
Categories: Advertising
Tags: Adobe Photoshop, Landing Page, Poster, Guerrilla Marketing, Packaging, Case Studies, Metalworking Industry, B2B
How to design a FAKE B2C brand for a real B2B service

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

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Published on 8/6/2015
Last update 1/5/2017
Categories: Web & Apps
Tags: Cloud, Blog, Infrared CMS
Irritated by your blog performance? Boost it using the cloud!

Often you will find on the web articles that emphasize the benefits of having a fast blog, both for SEO (Search Engine Optimization) and to provide a satisfying experience to visitors. The conclusion to which these articles come is that you have to look for a good quality hosting provider. This conclusion is frequently wrong!

In this article I will show you various solutions to switch your blog to a more modern configuration, experiencing performance that you did not think it can get. And do you want to know an interesting news? These solutions may cost less than what you spend today.

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